Pretty clever naming from Dodge, especially if you want to grab attention in the mid-20th century.Ĭoncerning the Scat Pack logo itself, it was a redesign of the preexisting emblem for the Dodge Super Bee, albeit slightly altered. The band name, 'Rat Pack', combined with the jazz phrase " Scat" (meaning to go away/leave very quickly), resulted in the amalgamation we are left with now: the Scat Pack. So popular, in fact, that his words made their way to Dodge executives in the '60s.Īlong with Sinatra, Dodge was inspired by the informal group he was a part of at the time: the 'Rat Pack.' The band consisted of artists like Sammy Davis Jr., Dean Martin, and others, obviously including Sinatra. Needless to say, Sinatra was incredibly popular then and now. Of course, it belongs to none other than the legendary Frank Sinatra's. Well, to answer that lingering question, we've researched the origin of the Scat Pack's name, what it means, and how successful it's been to this point.įor those of you who consider yourself 'music-buffs,' you might already know who the quote above belongs to. The terms "R/T' and "Demon" are fairly straight forward, but what about the Scat's logo? What could that be referencing?
Today, though, our focus is on only one particular trim: the Scat Pack! As a result, we have the R/T, SRT, Hellcat, Demon, and more. However, to sell more of them at varying prices, power-levels, and rarity, Dodge needed to differentiate between the models. Off the bat, these two are already recognizable.
Even today, Dodge still keeps up this line of work resulting in tons of awesome new cars (and some not so great ones, too).įor instance, there's the well-known Dodge Challenger & Charger. No matter how great your car may be, nobody's going to buy it if they don't know it exists, which is why these corporations toil day-and-night to come up with new advertising campaigns, slogans, badges, trims, etc. It's a fact of life, which is something carmakers, like Dodge, have had down-pat for decades. If you can't market yourself, your business, or your service, then any ideas of grandeur are dead before they even begin. In business, wherever you choose to be, marketing is among the most important factors that lead to future success.
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